Welcome back to the Write for Real People workshop.

Today we’ll be trying out the ‘Repetition, repetition, repetition’ tip on this letter from Wafflington Dental Practice:

It’s a straight-forward message, but the writer has made it much more confusing by using five different words for ‘check-up’ :

The writer has also used both ‘biannual’ and ‘six month’. Top marks for an impressive vocabulary!

However, all these different words actually make it harder to understand the simple meaning of the letter. It would be better to choose one word and repeat it.

The ‘Repetition, repetition, repetition’ tip is easy but effective. Give it a try next time you’re writing for real people.

Got any repetition tips? Let us know in the comments below.